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John Miller
Brand story:
The
Good Looking Rascal
A young executive who uses his charmingly wicked and street smart skills to make every situation look easy. And as a result is admired for his ability to play the bigger game.
The trouser story
Since trousers help in movement and our young executive was about being charmingly street smart, we branded the campaign MOVE SMAART.
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Diet Trouser
Glitz Trouser
Super Crease Trouser
Khaki Trouser
Athleisure Trouser
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