Kingdom of White
A fashion story told in white.
If there was no such thing as ‘White Supremacy’ up until, there will be now.
After all, we’re a kingdom taking after the moon.
We promise to be as honest as white.
We promise that our cuts, styles and collections are as inclusive as white.
We want to be a brand so transparent and welcoming, just as white.
We are free, versatile, unapologetic and unafraid to own our truth, all like white.
We’re so colourful as a brand because we are white.
They say you can never go wrong with white. We couldn’t agree more.
Our logo, the moon, is made of strokes that so beautifully portray a work of delicate threads and fine looms. One that celebrates the fragility and the magnanimity of white.
The way 'Kingdom Of’ is written crisp and bold. It signifies the perfect cuts and styles that go behind curating our collections. One that commands respect and at the same time the cursiveness of the way ’White’ has been written just goes on to display the grace and ease of the colour white.
A logo that’s dainty but also powerful.
Space design
Tags which can tell white story:
Whiting stories in a form of content
Product stories
through feature.
Product stories
through feature.
